The client had spent years cold calling to generate sales. They had some legal issues that significantly limited the number of people they could reach through this method. I managed a team that was tasked with selling the client’s digital subscription to a streaming service through digital media for the first time.
What Was Used:
Positive ROI on every campaign. From scratch, the first campaign generated over 80 new subscribers (with a lifetime profit value of $80) for just over $40 per acquisition.