Lambda had heard of our success with Bottega. Lambda was just launching its first cohorts of an online coding course. We were tasked with generating leads and consulting on marketing automation.
What Was Used:
Facebook ads, landing pages, heat-mapping software, SalesForce
As with Bottega, over a six month period our success was such that the client 1) filled numerous cohorts 2) raised millions in seed money 3) hired a full-time in-house marketing team. Thousands of leads generated at roughly $10 per lead.