The client had almost exclusively generated business through radio ads (and infomercials before that). I managed a team that was tasked with creating, from bottom up, a digital strategy.
What Was Used:
SEO, social media, landing pages, email campaigns, marketing automation
Repaired and setup proper analytics to track ecommerce purchases - something that was completely impossible for the client before. Maintained a positive ROI on all social campaigns and created profitable target audiences online.