Bottega came to us 4 weeks before the start of their first official class. Bottega is a school that teaches coding/programming. Client requested that we find enough prospects for their admissions team to turn into enough students to fill the seats of their first class.
What Was Used:
Facebook ads with a heavy use of lead forms.
Generated enough leads (79) to fill cohort. Cost per lead was just over $40. Cost per acquisition was $400. Client retained for next 6 months until their success merited hiring a full-time in-house marketing team. In the 6 months working for client, over 8,000 leads were generated at less than $16 per lead.